Your preferred car audio, security & upgrade specialist

We specialise in delivering high-performance in-car infotainment systems that will transform your driving experience.

On Promotion

Years Experience



Our business is exclusively focused on the distribution of in-car entertainment, auto accessories, and security products.


Support You Can Trust

Our sales team consists of partners, management and sales representatives.

Contact with our clients is virtually daily, including updates on new products and promotions. We pride ourselves on a very hands-on sales team, and our product and market knowledge helps achieve more sales and better customer relations. Troubleshooting can be handled with our highly capable sales team or with our in-house technicians.


Service You Can Rely On

In-Store Installation

We offer high-quality products at competitive rates, ensuring that you get the best value for your money.

Premium Parts

We source and install high-quality, reputable brands with excellent after-sales support and service.

Expert Technician

Our team of experts provides professional, in-store installations of premium products that are tailored to your specific needs.

1-2 Year Warranty

Our products come with extensive warranty coverage, including 1-2 years for Radios and Workmanship, and 6 months for Amplifiers. However, excludes Speakers, Tweeters, and Subwoofers.

Affordable Price

We are committed to offering top-quality products at affordable rates, so that you can enjoy the latest automotive technology without breaking the bank.

Years Experience


Systems Installed


Expert Technicians


Positive Reviews



Positive Reviews

Nico Booysen
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We've been using Criterion Sound's services for years and they never disappoint. Their expertise and attention to detail is second to none, and they always provide top-notch solutions for our fleet of vehicles.
Adiel Davids
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Criterion Sound has been a game-changer for our business. They helped us upgrade our in-car entertainment systems and GPS navigation, which has made a huge difference in the overall driving experience for our customers.
Quick Load Logistics
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We love working with Criterion Sound - their team is always on top of the latest automotive technology trends and they're great at helping us stay ahead of the curve. Their solutions are reliable, high-quality, and always exceed our expectations.
Robert Knörr
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I was a little intimidated by all the new technology out there, but the folks at Criterion Sound really helped me out. They found the perfect GPS system for my car and explained everything in a way that I could understand. Highly recommend!
Malak Karam
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We rely on Criterion Sound for all of our security needs. Their alarm and immobilizer systems are top-notch and provide the peace of mind we need to protect our vehicles and assets. Highly recommend!


Frequently Asked Questions

We offer a wide range of in-car entertainment systems, auto accessories, and security solutions. This includes audio systems, GPS navigation, alarms and immobilizers, and much more. Contact us to learn more about our offerings.

Yes, we offer professional installation services for all of the products we sell. Our experienced technicians will ensure that your products are installed correctly and to your satisfaction.

Yes, we have a team of knowledgeable staff members who can help you find the right product for your specific needs. Whether you’re looking for a new sound system, GPS navigation, or a security solution, we’re here to help.

We carry a variety of top brands in the automotive industry, including Pioneer, Sony, Reference Audio, Digital Designs, TT Audio and more. We only carry brands that meet our high standards for quality and reliability.

Yes, we offer warranties on all of our products. The length and terms of the warranty will vary depending on the product and manufacturer. Contact us for more information about our warranty policies.


Free Requirements & Needs Assessment

Thank you for considering Criterion Sound for your automotive needs. We look forward to the opportunity to serve you and provide you with the best in-car entertainment, auto accessories, and security solutions.

Cape Town